Daisy Whitney's "New Media Minute": Personalized Online Video Tailored to...
What if online video was more like Amazon or Netflix? Imagine video-centric sites like Hulu or NBC.com actively recommending videos just for you…The future of online programming could get a lot more...
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The New, Improved Nude Jennifer Aniston: Her Marketing & Promotion War
R: Warning. Most Appropriate for people 18+ WOW!Jennifer Aniston is turning up the volume in her marketing war with Angelina Jolie and Brad Pitt in the January issue of GQ appearing on newstands...
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Chris Brogan's Sponsored/Paid Blog Post for Kmart.
Chris Brogan recently completed a sponsored blog post for Kmart. Take a look at the post at Dad-O-MaticI admire Chris Brogan and follow him actively on Twitter and his blog. He is generous and helpful...
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New Pepsi Campaign Creative from TBWA Chiat Day: Outdoor Ads 12/15/08.
Click on image to enlarge."refresh everything".30th on the corner of 8th.Take a gander...tell me what you think. Pepsi is aiming this at the Optimist psychographic (and was generated by the Pepsi...
View ArticleOnline Video Startups To Watch for 2009. Daisy Whitney's Picks.
What are the five online video startups you should keep your eye on in 2009? In this week’s edition of the New Media Minute, Daisy Whitney shares her five picks for companies to watch in the year...
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Barack Obama Disappears from Twitter.
Daisy Whitney got me started on this one in a TVWeek Post: Here's some more detail. Barack Obama bowed out of this Twitter campaign site the afernoon after he was elected. I don't know if he ever...
View ArticleFive Predictions for 2009 from Daisy Whitney on the New Media Minute.
Wondering what's on the horizon in the new year? Never fear, the five predictions for 2009 are here. From the New Media Minute, keep an eye on mobile phones, Netflix, international Web distribution,...
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Pepsi "Refresh Everything" Website and Video for New Years.
Please click image to enlargePepsi has just launched part two of the "Refresh Everything" campaign which snuck out there quietly via wild postings (a story we first broke here) a couple weeks ago....
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Pepsi "Refresh Everything" Times Square Billboards for New Years.
So...we decided to go for a lunchtime stroll up to a bumper-to-bumper Times Square filled with people and, across from MTV, found this remarkable collection of vinyl boards of all shapes and sizes for...
View ArticleInformation Overload: Feeling Overwhelmed and Unable to Stay Current.
This is just a terrific video related to information overload and its causes--a topic I plan to write further about in 2009 (Happy New Year by the way). Increasingly, I've been felt the absolute...
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HBO's Big Love Advertising and Promotion Goes Underground and Innovative.
HBO's great show, Big Love, set to return on January 18th, 2009 for its third season, has furthered its reach in the Times Square spectacular world by going underground with an innovative approach to...
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A New Type of Obama Inspired Advertising: Tropicana Squeeze Ad with Obama &...
This is amazing to me. Tropicana has joined the Obama inspired marketing bandwagon. It's becoming a crowded field with Pepsi leading the way, followed by Ikea's welcome signature book and a host of...
View ArticleIs Online Video A Threat to Traditional TV Viewing?
Our new media contributor Daisy Whitney writes:The New Media Minute is back in 2009 and I’m asking the question of whether online video viewing helps or hurts old-fashioned TV. Recent research from...
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The Power of the Word Free: Macy's Free Cosmetics Giveaway
It's the oldest saw in the advertising playbook that two words "free" and "new" are the most motivating words you can use.This morning Macy's gave away free cosmetics staring at 10 AM...and just take a...
View Article2009 Super Bowl TV Spots/Ads Grades and Reviews. and Selected Video.
Just like last year, all the 2009 in game Super Bowl spots will be reviewed here before, during and right after the game. No reliance on other opinions (no Twitter surveys, USA Today or advertising...
View ArticlePepsi Super Bowl 2009 Ad "Forever Young" Anthem Spot with Bob Dylan and Will...
Great news! Pepsi has their mojo back. With quiet confidence they've hit one out of the park with their brand new 2009 Super Bowl spot. It's a then/now format built around a "Forever Young" mashup sung...
View ArticleBroadcast Networks Original Programming for the Web, Book Publishers & Online...
Does anyone know where the broadcast networks stand when it comes to making original series for the Web? You’ll get a different story if you talk to CBS, ABC or NBC. CBS pulled the plug on original Web...
View ArticleNews Networks and Online Video: ABC News, CBS News. Plus a Jeff Jarvis Video...
News networks are shifting resources to online video projects and the results from some are promising, reports Daisy Whitney in this week’s episode of the New Media Minute. ABC News offers a 15-minute...
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Getting College Students to Watch a TV Series: Choose The Right Day & Wait...
Please welcome our guest blogger, Katie Milot, Lafayette College '09.What gets kids hooked onto certain TV shows? And how can cable networks market their shows to reach the college audience? After...
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PJ Bland's (Chili's) New Campaign: Social Media and TV Spot Attacks Boring...
A terrific new spoof campaign was launched today that reaches across the world of social media from a website to Twitter to Flickr to YouTube to Howcast--and many more-- about a fictitious (and...
View ArticleNew Chanel No 5 Audrey Tautou TV Ad/Spot/Commercial: Reclaiming the Brand's...
This is just unbelievable. I think better acting and intrigue than the Nicole Kidman/Baz Luhrmann phantasmagoria (great...but time to move on). And...after all the railway drama--Billie Holiday enters,...
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Toyota Prius Marketing. Free Solar Powered Wi-Fi at Broadway & 23rd Street in...
This is smart. Very smart. Take a look at the installation that popped up a few weeks ago in the middle of one of the new enlarged, Bloomberg-inspired traffic islands at Broadway and 23rd St. In fact...
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Blogging vs Tweeting: A New Year's Resolution
It's been a very long time since I sat down to write a considered blog post. But I'm back here on my blog at 4:15 pm on December 31st 2009 poised at the precipice of a new decade. Why am I back? Keith...
View ArticleWhy You Should Read What Lincoln Read
Abraham Lincoln, perhaps our most literate President, grew up as a voracious reader--often walking twenty miles to borrow a book from a neighbor. He read late into the night until his candle burned out...
View ArticleThe Best Superbowl Spot Ever: Apple 1984
With the Super Bowl coming up in 72 hours or so, let's take a look at what, to me, is hands down and without rival, the best Super Bowl tv spot ever. Apple 1984, which ran January 22nd, 1984,...
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